the power of touch, Tero Kuitunen

Throughout his work, Tero Kuitunen, a spatial and product designer in Helsinki, wants to find something that moves and touches people: he creates objects that feel good in people's hands.

The aim is to design something with character to which people can connect themselves, he wants to awake feelings with a sense of playfulness, a recurring theme in his works.

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Materials and colors are his biggest inspiration when starting a new design project. He invites people to present him young ideas to then work on them together: as a matter of fact, he sees every new project as a fresh start that can be brought to the next level.

His style is characterized by bold colors, unexpected forms, and humor: with these choices, he wants to evoke people with questions and make them happy finding insightful solutions, showing an accurate and deep understanding towards them.

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Playing with hands is another crucial element in his philosophy: he is not afraid of getting his hands dirty. The natural way of creating for him is by "doing".

He says: "Touching is a theme that I work with. How can my work touch people and how materials and forms invite to touch? I often find inspiring materials or colours and the creative process starts from there."

Photography by: Tero Kuitunen