Jack Erwin flagship in New York, an aluminium wall and excel spreadsheet a tons of shoes.


Space at 488 Madison Avenue, is catching everyone eyes, this new spot belongs to the new store of Jack Erwin.

Blue aluminum desks, blue carpets, and Mies van der Rohe mid-century furniture seem to be the response from Milliøns to the question: What a shoe brand should look like?

Is not just a corporate office stylish, but a statement of intents of drawing a whole look and feel for the brand — an e-commerce first company with high-quality standards. Midtown, becoming an Upper-east sider.

"The store pairs familiar workplace materials – powder-coated aluminum, commercial-grade carpet, teal glass, for example – and bright, bold colors to create a fresh and enlivening backdrop for elegant leather shoes."

If this is not enough, maybe the Excel spreadsheet turned into a bag will blow your mind once and for all.

Lane Gerson and Ariel Nelson in 2014, the minds behind the project.