climb the Fuji, drink a good sake

Yukio Yamai was an amazing mountaineer that was dissatisfied with climbing gear, that´s why he decided to create his own (much better)  brand: Snow Peak.

Some years later, his grand-daugther has expanded his first collection to unexpected accessories. Pieces like a complete collection of eating enamelware for the mountains and a line of sake accessories like iron bottles and glasses. 

Recently, we have noticed that they decided to get into the spirits drinks atmosphere with one collaboration with Asahi Shuzo. They launched a new line of high-quality sake bottles with a really elegant package. 

The aim of both companies is to give a turn to the consume of sake, closer to outdoors instead of restaurants or parties. Kampai!